The hotel is situated on Lange Reihe, one of the Old Town's most attractive roads and one of the most popular roads in the whole city. Here you will find countless cafés, bars and restaurants.

Close to the hotel you find Hamburg's main shopping boulevard, Mönckebergstraße, or "Mö" as it is known locally. This road connects the railway station and the town hall.

Another popular shopping street for locals and tourists alike is the Jungfernstieg by the river Alster. This can also be reached from the hotel in a matter of minutes.